Work process

Our way to turn digital advertising into real results.

In a world of message overload and endless competition, digital advertising must be smart, accurate and data-driven.

At Iconiq, we work in a systematic way that ensures that every campaign has a clear direction, perfect execution and measurable results.


Process steps


1. Discovery and strategy


Market and competitor research.


Audience and user behavior analysis.


Defining clear business goals and KPIs.


2. Creative and content


Developing marketing messages that differentiate the brand.


Designing strong visual concepts.


Writing targeted content for each channel.


3. Building and establishing


Creating campaigns on leading platforms (Google, Meta, TikTok, LinkedIn).


Building converting landing pages.


Implementing tracking and pixels for full measurement.


4. Management and optimization


Ongoing monitoring and performance testing.


Performing A/B Testing.


Continuous improvement to increase return on investment (ROI).


5. Measurement and Reports


Clear reports in real time.


Business insights from data.


Recommendations for continued growth.


Why does it work?


Because we combine marketing strategy, strong creative and smart data. Three components that ensure that every shekel invested in advertising works for you.